Archive for July 7th, 2009

July 7th, 2009

Mp3: Kano – Death of Everything (Death Of Autotune Freestyle)

Kano Death Of Everything

Here's a new freestyle from Kano aka one of the best rappers in London. Apparently he found (or made) a looped instrumental of Jay-Z's "Death of the Autotune" and decided to speak his mind about the current state of rap music. In Death of Everything, Kano implies that autotune isn't the only thing that's currently wrong with hip-hop. He makes numerous references to the fact that most new artists rely on paying famous musicians to feature on their songs in order to sell records. This track may go over your head, so listen to it more than once.

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"Death of Everything (Death Of Autotune Freestyle)"
Artist: Kano
Original Artist: Jay-Z
Sampled: Janko Nilovic & Dave Sucky – In the Space
First Premiered: BBC Radio 1xtra
Country: UK
Year: 2009
Kano on Myspace: http://www.myspace.com/kanorecordings
Label: Bigger Picture Music

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July 7th, 2009

Why is Johnsonville Sausage sponsoring Men's Beach Volleyball?

beach volleyball

Why is Johnsonville Sausage sponsoring the Men's Beach Volleyball Championships? What does sausage have to with Men's Volleyball…. (okay, we'll stop there). During NBC's coverage of the FIVB (Fédération Internationale de Volleyball) Beach Volleyball World Championships on July 5th 2009, Johnsonville Sausage became one of the biggest distractions during the tournament. There were Johnsonville Sausage "key players", The Johnsonville Sausage "big plays", everything was about sausage. Johnsonville was given a higher visibility than other sponsors which included Nike Apparel, Crocs Shoes, and Bud Light. Crocs, as a sponsor, make sense because people wear crocs to the beach. Nike, as a sponsor, makes sense because great athletes wear Nike. Do people eat sausages on the beach?
This isn't the first time that Johnsonville agreed to an interesting sponsorship deal. They recently became the #1 sponsor of the men's American soccer team, DC United. Their new website cleverly states: "Sausage is a grill's best friend". Maybe this will start a trend in the marketing industry; maybe Borders Melon Company will sponsor women's basketball. Maybe Detrol LA (overactive bladder medication) will sponsor Olympic swimming. This can be seen as a great marketing idea, or a poor waste of money. Personally, I think it's a little bit of both.

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