As much as I hate to say it, Asher Roth is still a one hit wonder. This shouldn't come as a surprise… "Asleep In the Bread Aisle" was reviewed as one of the worst rap albums of 2009 (according to Pitchfork Media) and with the exception of XXL (who gave Asher Roth an overly inflated album review), every major music critic rated "Asleep In the Bread Aisle" between 2 and 3 stars… out of 5. This is not a good sign for any new artist, especially Asher Roth who was initially given all the resources that he needed to create a timeless album. "I Love College" went platinum after 12 weeks, an incredible accomplishment for a new artist. It's just too bad that the millions of "I Love College" purchasers didn't go out and buy his full length album or his second single.

Lets look at the numbers. According to Soundscan reports, 10% of the people that are purchasing "I Love College", are also buying his debut album. "Be By Myself", his second single, features Cee-Lo of the duo Gnarles Barkley. Even though the song carries a Gnarles Barkley style of rhythm, the millions of Cee-lo fans, that always support his music, completely ignored this collaboration effort. If a record with Cee-Lo can't help a mainstream artist break into the Billboard Top 100, then there's something terribly wrong. The third single, "She Don’t Wanna Man", is currently being shipped out to major radio stations worldwide. It features platinum selling singer Keri Hilson, who, as of last week, currently has a top five smash hit with Kanye West called "Knocks You Down". Now, if Keri Hilson fails to boost an artist into the Billboard Top 50, Top 100, or Top anything, then something is "seriously" wrong.

Asher Roth, as of today, fits the mold of 90's era one hit wonders like: Lou Bega, The Brian Setzer Orchestra and Los del Río. He joins those artists by having that one timeless song that's going to be played at parties for the next 50 years. He, like many other one hit wonders, has a song that works in only one setting; a song that can sound out of place if it's played anywhere else.

Now, being a one hit wonder isn't a bad thing, it's actually extremely difficult to become a one hit wonder in today's music climate. One hit wonders have to create a great song, a timeless song, a song that is so big that it overpowers and outsells it's album by a massive percentage.

"I Love College" is a sheer musical accomplishment. It's very difficult for a brand new artist to go platinum off of their debut single in less than three months. It simply doesn't happen to most rappers in 2000's era. So one-hit wonder or not, Asher Roth, and SRC Records have accomplished an amazing feat and deserve all the credit and respect for making music history out of a debut single. The lingering question will be… Is SRC Records more concerned with milking every last penny from "I Love College" than they are in promoting his other great singles from his debut album.

Today, Asher Roth is a one hit wonder, tomorrow… who knows.

Beyonce has just released one of her best videos of 2009, with "Sweet Dreams". This was the first song that was leaked off of the album "I Am… Sasha Fierce", back in March of 2008. After about a year and some change, the video is finally released to the general public. The song was originally met with mixed reviews by many of the international critics that first reviewed it, however, in America it was seen as a potential ground-breaking smash hit. By releasing it in the summer of 2009, Beyonce's "Sweet Dreams" fits perfectly with many of the top singles in the current American mainstream radio rotation including Black Eyed Peas "Boom Boom Pow", Jeremih's "Birthday Sex (Dance Mix)", and Lady Gaga's "LoveGame". The timing of this record couldn't have been any better. "Sweet Dreams" is on it's way to become one of the biggest songs of 2009.

Now, the astonishing feat lies with Beyonce releasing six singles from her album "I Am… Sasha Fierce". It's very very rare for any artist in this era to release an album with six hit singles. Beyonce's previous album "B'Day" had a whopping seven singles, something that is absolutely unheard of in popular music. The late Michael Jackson, in his hey day, was creating albums with seven, eight and nine singles; the same goes for Janet Jackson and Bruce Springsteen. But in the 2000's, the era of music downloads, dwindling CD sales, and not to mention… a recession, releasing an album with six or more singles twice in a row is an amazing accomplishment. This album is on pace to sell another 5 million units globally before the year ends.

The video for "Sweet Dreams", is just monumental… there's simply no other way to put it. Beyonce obviously pays homage to other futuristic dance videos that came before it such as Michael Jackson and Janet Jackson's "Scream" video, which is known as the most expensive music video of all time. She was also influenced by the innovative fashion designer Thierry Mugler who recently became the main costume designer for her "I Am…" tour. "Sweet Dreams" is now reinvented with the launch of this new earth-shattering video and the newly released deluxe single is going to be a global success. The CD and digital release date for the United Kingdom is going to be on August 3rd 2009.

"Sweet Dreams"
Artist: Beyonce
Producer: Jim Jonsin and Wayne Wilkins
Writer: Rico Love
Album: I Am… Sasha Fierce
Video Director: Adria Petty
Year: 2009
Country: USA
Label: Columbia
Beyonce's Myspace: http://www.myspace.com/beyonce
Adria Petty's Website: http://www.adriapetty.com/